Genuine Ecotourism is environmentally sustainable and conservation supporting travel which supports conservation and benefits the local community. Ecotourism is the practice of touring natural habitats in a manner meant to minimize ecological impact. It is tourism that benefits rather than exploits the natural and human environments in areas visited. It is active rather than passive, emphasizing cultural exchange rather than mere sightseeing. It is value-driven, as opposed to ordinary tourism, which is profit-driven.